Background

Anomaly bills itself very clearly as a new model agency. It describes itself as a response to the notion that the old agency models “are all broken” and “the traditional solutions are becoming less and less effective”. Its positioning sounds like a bunch of cliches.

Since its inception in 2004, the founders and directors have truly shown a different way of doing things, blurring the borders between providing traditional marketing services and working as a business development partner. Eschewing the traditional client/agency relationship, Anomaly works to develop intellectual property for both itself and for its clients.

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